Katelynn Martinez

OneCanopy director panels Forest Congress annual gathering

Katelynn Martinez
Katelynn Martinez, director of operations and business development

Forest Congress inspires future natural resources leaders

The Women’s and Minoritized Genders’ Forest Congress is an annual gathering centered on minoritized genders in natural resource fields. According to the National Association of State Foresters, fewer than 20% of forestry employees are women.

The panel portion of the event featured Erika Lee, an instructor at the American Institute for Avalanche Research and Education; Katelynn Martinez, director of operations and business development at OneCanopy; and Naomi Marcus, director of professional development at the Society of American Foresters.

During their conversation, Lee, Martinez and Marcus touched on how they came into their professions and burn out when working in the field. They also discussed the importance of taking risks in one’s career and how to improve inclusivity in the workplace.

Read it at The Rocky Mountain Collegian >>


Deciduous seedlings

OneCanopy joins the Guild to sprout hope on International Day of Forests

Deciduous seedlings
Deciduous seedlings at OneCanopy’s Loveland, Colorado nursery

The International Day of Forests in March was a timely reminder of the critical role trees play in our environment. Here in Colorado, we face a significant challenge: millions of acres need reforestation due to climate change and human impact.

OneCanopy, founded in 2023 by Fort Collins native Kevin Brinkman, hopes to be a seed of change. The innovative social enterprise is Colorado’s first reforestation company, tackling the challenge from the ground up – literally. The company’s focus is on growing native trees and shrubs specifically suited to the Rocky Mountain region.

“This International Day of Forests, we celebrate all the people and companies taking a proactive approach to reforestation in Colorado,” said director of operations and business development Katelynn Martinez. “We sponsor and partner with the Forest Stewards Guild because we align with their vision of an ecologically, economically, and socially responsible forest industry. As a triple bottom line company, those values are paramount to us.”

Read it at Forest Stewards Guild >>


Kevin Brinkman, founder of OneCanopy, stands in the greenhouse in Loveland.

Reforestation company OneCanopy nurtures millionth tree

Kevin Brinkman, founder of OneCanopy, stands in the greenhouse in Loveland.
Kevin Brinkman, founder of OneCanopy, stands in the greenhouse in Loveland.

Reforestation company OneCanopy, which operates a greenhouse for native trees in south Loveland, has nurtured its millionth tree.

Of those, 185,000 have been planted to restore forests lost to beetles or fire; the remainder will soon join them over the course of the next several months.

In all, OneCanopy, the brainchild of Kevin Brinkman, hopes to grow and make available a million trees a year to help rebuild forests in the west.

Brinkman founded OneCanopy in 2023. It’s Colorado’s first reforestation company; its focus is on growing native trees and shrubs specifically suited to the Rocky Mountain region.

“This International Day of Forests (March 21), we celebrate all the people and companies taking a proactive approach to reforestation in Colorado,” Katelynn Martinez, director of operations and business development for OneCanopy, said in a written statement. “We need a massive commitment to reforestation to address the challenges we face.”

Read it at BizWest >>


Cam Reader Josh Stolz Katelynn Martinez and Kevin Brinkman

OneCanopy sprouts hope on International Day of Forests

OneCanopy team members pose at their nursery in Loveland, Colorado.
OneCanopy team members pose at their nursery in Loveland, Colorado.

OneCanopy, the region’s first privately funded reforestation company, will seed its millionth tree this year.

The International Day of Forests (March 21st) is a timely reminder of the critical role trees play in our environment. Here in Colorado, we face a significant challenge: Millions of acres need reforestation due to climate change and human impact.

OneCanopy, founded in 2023 by Fort Collins native Kevin Brinkman, hopes to be a seed of change. The innovative social enterprise is Colorado’s first reforestation company, tackling the challenge from the ground up—literally. The company’s focus is on growing native trees and shrubs specifically suited to the Rocky Mountain region.

“This International Day of Forests, we celebrate all the people and companies taking a proactive approach to reforestation in Colorado,” says director of operations and business development Katelynn Martinez. “We need a massive commitment to reforestation to address the challenges we face.”

Read it at NoCo Style >>


Taylor Swift

OneCanopy teams up with C Lazy U Ranch on East Troublesome Fire reforestation project

Taylor Swift
Taylor Swift, C Lazy U’s Ranch Operations and Outfitters Program Manager, carries a pallet of lodgepole pines ready to be planted at the ranch. On Oct. 1 2023, OneCanopy helped the ranch plant trees to restore lands burned in the East Troublesome Fire.

The C Lazy U Ranch in Granby, CO had 6,000 acres impacted by the East Troublesome Fire in 2020. In early October 2023, 40 OneCanopy volunteers planted 1,600 trees to help bring this landscape back to life.

The East Troublesome Fire ignited Oct. 14, 2020, changing the landscape and lives of Grand County residents. C Lazy U Ranch in Granby was in the fire’s path. On Oct. 21, the fire exploded across Colorado Highway 125, right through C Lazy U.

Since the fire, the ranch’s owners, employees and even guests have worked to restore the damaged landscape.

Nature does a great job of healing itself, as shown by grass and aspens growing in the former barren landscape. But nature often needs a helping hand. On Oct. 1, 2023, C Lazy U staff and volunteers teamed up with OneCanopy to plant 1,600 new trees in the burn scar.

Read it at Sky Hi News >>


Katelynn Martinez named 40 Under Forty honoree

Katelynn Martinez
Katelynn Martinez, OneCanopy Director of Operations and Business Development

OneCanopy’s director of operations and business development, Katelynn Martinez, was named a 40 Under Forty honoree by BizWest. The award recognizes young professionals making a mark on their communities through professional success and volunteer efforts.

Connections were the key to success for Katelynn Martinez.

While completing work toward her master’s degree in business administration at Colorado State University, she said, “I connected with Kevin Brinkman, a local entrepreneur aiming to establish a reforestation venture. Leveraging my nine years of prior forest management experience in governmental agencies, I contributed valuable insights to this initiative. Within OneCanopy, I progressed from impact investment manager to director of business development and operations.”

Martinez’s key achievements encompass defining the company’s social enterprise framework, devising strategic goals, team recruitment, and securing a suitable property. In less than two years, the pioneering reforestation firm has cultivated more than 500,000 trees for Rocky Mountain reforestation efforts, partnered with more than 300 entities – including government bodies, nonprofits and private landowners – and overseen 1,000 volunteer hours at its Loveland nursery.

Martinez received scholarships such as the CSU College of Business’ Sustainability Scholarship for her conservation and forestry work, and has completed wildland firefighting training, along with certificates in carbon management and permaculture design.

Her community service centers on uplifting people, animals, and ecosystems. She prioritizes education for underserved communities, particularly through active engagement with the Samburu Youth Education Fund. She also initiated projects promoting outdoor experiences for youth, including one such effort that brought 50 Loveland grade schoolers to Sylvan Dale Guest Ranch so they could foster interest in natural resource careers while aligning with state science standards.

Read it at BizWest >>


Poudre River Fest 2023

OneCanopy joins annual Poudre RiverFest to inform and entertain NoCo community

Poudre River Fest 2023
Director of Operations and Business Development Katelynn Martinez presents at the collaborative workshop with Coalition for the Poudre River Watershed and Wildlands Restoration Volunteers. Photos by Eric Tokuyama.

As printed in The Rocky Mountain Collegian>>

The annual Northern Colorado Poudre RiverFest took place at New Belgium Brewing Company this past weekend.

The focus of the festival is to bring the community together to celebrate the Cache la Poudre River while simultaneously informing the public of the river’s impact on Northern Colorado, said Hally Strevey, executive director of the Coalition for the Poudre River Watershed, a Fort Collins-based nonprofit.

The Coalition for the Poudre River Watershed has been involved in the planning of the festival since 2014, when the modern iteration of the Poudre RiverFest began.

“It’s a great day to showcase our work and to be here with a bunch of different partners who all care about the Poudre River,” Strevey said. “The community collaboration piece is really key, which is why this event is so important to us. It’s a really great time for the community to figure out the ways that they can get involved with our organization.”

The event boasted booths from 60 organizations and businesses, said Annemarie Fussell, volunteer community coordinator for the Wildlands Restoration Volunteers.

The festival also featured a lineup of diverse live music and periodic classes and seminars on everything from the basics of bird-watching to an in-depth breakdown of current efforts to support the Poudre River ecosystem through the impact of the devastating Cameron Peak Fire.

The Wildlands Restoration Volunteers were another of the six collaborating organizations responsible for organizing the event. They became involved with the event because of the opportunity it provides to inform the community on what dangers face the Poudre and other local rivers, what can be done to help and how the community can get involved, Fussell said.

Fussell explained that the organization works to restore rivers after floods, fires or other human-created impacts that have damaged a river and that the donations the Poudre RiverFest generates were responsible for funding some of the work the Wildlands Restoration Volunteers were currently looking to undertake.

Fussell said donations were being put to use on two projects the Wildlands Restoration Volunteers were involved with this year. The first was a project to collect native ponderosa pine cones and grow them in a nursery into plantable saplings in an attempt to combat the native pine tree shortage Colorado currently faces.

“The Poudre is the lifeblood of Fort Collins.” –Caroline Denison, Colorado State University student

The second project bookends the first: Once the saplings have grown large enough to be planted, volunteers will plant the trees specifically in the areas impacted by the Cameron Peak Fire in an attempt to heal some of the damage the fire caused to the Poudre River watershed. Fussell emphasized that the undertaking was a joint project with partner organizations OneCanopy and the Coalition for the Poudre River Watershed, both members of the festival’s planning committee and sponsors.

“A lot of our work is the same, and the great thing about this festival and a lot of the groups involved is that we all work collaboratively together because there is too much for all of us to do,” Fussell said. “So the more that we can work together, the more we can get done.”

The festival appeared to succeed in its goal of engaging the community with a large crowd circulating through the booths and enjoying the live music on New Belgium’s outdoor lawn for the duration of the event, despite the threat of rain early in the day.

New Belgium has been an integral part of the event for several years, said Tera Been, the event coordinator on New Belgium’s side. Been said the festival is one of the busiest days of the season for New Belgium and is aligned with the core values of environmental stewardship and sustainability that the brewery has championed since its inception.

Several community members present at the festival mentioned how impressed they were with how informative the event was while also being a fun time.

Several also commented on the importance of the Poudre River and expressed pride that there was an event dedicated to celebrating it in Fort Collins.

“Go spend time at it,” said Noah Gonzales, ex-rafting guide and Colorado State University student. “Stick your feet in it. Splash your face with some Poudre.”

“The more time you spend around it, the more I feel like you (realize) it needs to be saved,” fellow CSU student Caroline Denison said. “The Poudre is the lifeblood of Fort Collins.”

This sentiment was also expressed in depth by Fussell, who painted a vivid picture of the impact the river has on the Northern Colorado community.

“Anyone who lives here in Fort Collins, even if you never go rafting, you never drive up the (Poudre) Canyon — maybe you’re not a hiker, maybe you’re not even outdoorsy — we all need clean water, and we all need our watershed to be healthy because this is where we get our water that grows our fruit and grows our crops, that comes out of the tap here in our cities,” Fussell said. “Without that water, we don’t have a city here.”


OneCanopy news Kevin Brinkman

OneCanopy operation is raising “bread and butter” tree species common in Colorado, with plans to expand

OneCanopy news Kevin Brinkman
Kevin Brinkman stands amongst hundreds of thousands of seedlings that populate the main greenhouse on the OneCanopy site.

The demand for trees suitable for reforesting the Rocky Mountain region’s mountainsides, high plateaus and prairies is enormous, and a new social enterprise company, OneCanopy, is there to help fill it.

OneCanopy is the brainchild of Kevin Brinkman, whose day job is CEO of Brinkman Real Estate Services LLC. With an interest in the environment and seeing the need in Colorado for reforestation, he launched Brinkman Conservation LLC, hired a staff and began to plant trees under the trade name OneCanopy. The operation runs from a former hemp greenhouse at 2880 14th St. SE in Loveland. A company Brinkman created called KMB 525 LLC bought the greenhouse property for $2.1 million.

There, on 7.5 acres — half of which is covered by greenhouses — the staff works to create a crop that will fill the void created by beetle kill and wildfires.

Click here to read the full article in the Reporter Herald >>


Katelynn Martinez

Impact MBA alumna helps launch first-of-its-kind reforestation company in Northern Colorado

Katelynn Martinez
Katelynn Martinez, OneCanopy’s director of operations and business development

Katelynn Martinez’s career has been propelled by a simple — but ambitious — goal: to help humans coexist with the environment in a mutually beneficial balance.

After graduating from Colorado State University with a degree in forest management, Martinez spent nearly a decade working in forest health for the U.S. and Colorado State forest services. Over her career, she saw Colorado’s forests change rapidly. Eager to do more but frustrated by funding limitations in the public sector, she began researching what a triple bottom-line business solution that focuses on people, planet and profit might look like.

That research led her to the College of Business’ Impact MBA in 2020 and its emphasis on the triple bottom line. A year and a half later, she was building her own solution as she partnered with local entrepreneur Kevin Brinkman to launch OneCanopy, a privately funded conservation nursery that grows native trees and shrubs for reforestation in the Rocky Mountain region.

Martinez serves as director of operations and business development for the Loveland-based social enterprise, which is the state’s first reforestation company. With OneCanopy, she hopes to address the entire reforestation process from seed to project monitoring.

Click here to read the full article in CSU Source >>


OneCanopy Team

OneCanopy's differentiator is in their ability to adapt to client needs

OneCanopy Team
Left to right: Josh Stolz, Nursery Manager; Katelynn Martinez, Director of Operations; Zach Clark-Lee, Production Supervisor

OneCanopy has sold 35,000 trees for 2023 planting so far. Their current clients include federal, state, and local government entities, nonprofits, tribal agencies, and private landowners. The plant material they’ve purchased will support wildlife habitats, river and wildfire restoration, soil conservation, and food sovereignty.

“One of our core tenets is truly partnering with our clients,” said Martinez. “We know their needs will vary greatly, from order size to species to timing. As a small company, we can be flexible and adapt our processes to meet their specific needs.”

Click here to read the full article in North Forty News >>