Katelynn Martinez
Katelynn Martinez, OneCanopy’s director of operations and business development

Katelynn Martinez’s career has been propelled by a simple — but ambitious — goal: to help humans coexist with the environment in a mutually beneficial balance.

After graduating from Colorado State University with a degree in forest management, Martinez spent nearly a decade working in forest health for the U.S. and Colorado State forest services. Over her career, she saw Colorado’s forests change rapidly. Eager to do more but frustrated by funding limitations in the public sector, she began researching what a triple bottom-line business solution that focuses on people, planet and profit might look like.

That research led her to the College of Business’ Impact MBA in 2020 and its emphasis on the triple bottom line. A year and a half later, she was building her own solution as she partnered with local entrepreneur Kevin Brinkman to launch OneCanopy, a privately funded conservation nursery that grows native trees and shrubs for reforestation in the Rocky Mountain region.

Martinez serves as director of operations and business development for the Loveland-based social enterprise, which is the state’s first reforestation company. With OneCanopy, she hopes to address the entire reforestation process from seed to project monitoring.

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